![]() Investors are interested in your broad marketing strategy. Keep in mind that these competing solutions don’t necessarily have to be companies. The idea for this slide is to convince investors that your solution is sufficiently differentiated from the existing solutions. Often, competitors are a good sign for early-stage startups. If your startup is at a later stage, you can show real usage and revenue figures, showcasing that you are on the right track to product-market fit. If your idea is early stage, you need to show some form of idea validation. In other words, is your solution the right one for the problem in question? The big question that determines the success of your startup is the elusive product-market fit. Moreover, it’s important to mention how you’re making money – what startup business model are you using? Present your solution as concisely as possible. ![]() ![]() Trying to present yourself as humble and down-to-earth by downplaying the potential of the business is a mistake. Your market should be big enough to justify a potential business value of at least $100 million, but ideally more than $1B. This way the few winners in the portfolio of startup investors can more than compensate for the losers. The risky nature of startups (1 in 10 startups fail) makes it a requirement that they have a huge upside.
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